Red Yucca

Advisory Services firm specialised in Influence Strategies & Complex Negotiations

We assist companies in regaining control of their business relationships.

Whether you're a supplier or a client, dealing with a more dominant partner in a business relationship can be tough. At times, the stronger party might not even be open to negotiating because they believe their position is strong enough to avoid it. This can lead to a lot of frustration, not to mention the impact on the P&L.

Whether you're an airline in France, a hotel chain in the UK, a car rental company in Germany, a booking platform in the US, a luxury retailer in Italy, or a chain of restaurants in Spain, we have the expertise to help you regain control of your business relationships and enhance your profitability.

Ultimately, our mission is to boost your EBITDA.

Contact us:

pr@red-yucca.com

How we help companies


Complex Negotiations

Our mission is simple: we lower your total cost of ownership by renegotiating terms in complex and significant business and commercial relationships.

Our ultimate objective remains unchanged: eliminating unnecessary expenses, reducing distribution costs, and boosting your EBITDA.


Value Proposition Analysis

We break down and analyze the value propositions of your suppliers to differentiate the truly valuable aspects from those that are not.

Additionally, we assist companies in refining their positioning and value proposition to accurately reflect their worth. This enables them to strengthen their negotiation stance


Relationship Management

We believe that contract negotiation doesn't begin when you're at the negotiation table. With our extensive expertise in managing complex strategic B2B relationships, we play an ongoing role in managing your supplier relationships.

We assist you in implementing, executing, and overseeing the terms of your negotiated agreements. We design tailored reporting tools to help you track cost developments and, ultimately, enhance your position