Philippe Roy

Philippe is the founder of Red Yucca, a distinguished advisory services firm specializing in influence strategies and intricate negotiations. With over 15 years of dedicated experience in the global business arena, Philippe is recognized as a seasoned expert in negotiation and strategic advisory.

Mastering Complex Negotiations

Philippe has led global teams and managed multi-billion-dollar relationships for a Fortune 500 company. His primary focus was on negotiating complex global payment contracts, a testament to his robust negotiation skills. He has also applied his expertise to various industries, including major retailers, mobile operators, distribution networks, and renowned brands.

Balancing Multinationals and Start-Ups

Philippe has a proven track record working with both large multinationals, such as IBM, Motorola, and American Express, and startups and scale-ups in dynamic sectors like digital music and SaaS platforms for mobile operators. This breadth of experience equips him with a comprehensive perspective on negotiation dynamics.

A Global Perspective

Having operated extensively in international environments, Philippe possesses a deep understanding of cross-cultural intricacies and global dynamics. His ability to bridge gaps and forge connections on a global scale is a testament to his international experience.

Industry Contributions

Philippe serves as an advisory board member of HSMAI, a European professional association specializing in the hospitality and travel industry.

Corporate Leadership

For multiple years, Philippe was a member of the American Express Payments Europe Executive Committee in France, where his strategic expertise contributed to the company's success.

Educational Background

Philippe holds a master's degree in management from the University of Bordeaux and a degree from the French business school ICN. He furthered his education with strategic marketing coursework at the University of Berkeley in California and completed the Advanced General Management program at HEC.